I led the creative development of Reward Gateway | Edenred’s first unified global campaign, created in partnership with VCCP. The distinctive visual narrative centred on the transformative power of appreciation, using light as a symbolic and unifying device. United in our art direction, my team and I delivered a cohesive visual execution and broadened the campaign’s impact through a multi-channel rollout across the UK and US. The campaign strengthened global brand presence and significantly increased digital engagement.

Key Achievements

• Collaborated closely with VCCP to translate strategic ideas into compelling, globally scalable creative.
• Oversaw delivery across video, digital, social, print, events and internal channels, ensuring consistency across the markets.
• Ensured creative quality and brand alignment across all assets produced by internal designers and external partners.
• Contributed to measurable results, including 51% brand consideration, +37% web visits, +52% content engagement, and a 22% uplift in event attendance.