As Creative Director for RGER Live London 2026 at Central Hall Westminster, I led the full creative vision and execution of the “Happiness Exchange Hall,” transforming the product space into an engaging, thematic experience that emphasized the ROI of workplace happiness. I designed and curated 5 product booths and 8 partner areas, integrating dynamic marketing activations to drive attendee engagement and deepen understanding of Reward Gateway Edenred solutions. Beyond the hall, I enhanced the venue atmosphere with coordinated banners, colored lighting, and props to create a cohesive, inspiring environment aligned with the event’s bold messaging and energy.