Perfumer’s Choice is a sophisticated collection of luxury fragrances by Milton-Lloyd. Created by the world’s finest perfumers, this affordable collection promises outstanding quality at affordable prices. For this new range I’ve been involved in the branding process, the selection of colours and product components as well as the creation of exciting product shots, including some juicy explosions of ingredients. The launch was so successful, Superdrug is now stocking the range nationwide online and in store.