The Essentials Collection is Milton-Lloyd’s new inclusive range, bringing to the world the finest perfumery at the lowest possible price. Their ‘Made in England’ statement has always been a big selling point, so we made the Union Jack a big feature of the packaging design. These simple lines decorate the carton in an elegant way, contrasting with the bold and striking font used for the Essentials logo. Each colour of this range has been carefully selected to match the notes and ingredients of each fragrance. This was a fascinating design process involving not only the eyes but the nose too!