Propatio is the market leader in the hot tub industry, with Jacuzzi and Wellis in their product portfolio. However, their website wasn’t bringing many conversions as users were not having a good experience, so together with Sentinel Activel we completely rebuilt it. The new design included a simplified navigation bar, full width images of their luxurious products and multiple brand collection pages with ‘information cards’ of the hot tubs – showing price, seats and size. Within 6 weeks from launch, their enquiries had increased and they were receiving, per day, what they previously received  in an entire week.