I led the creative direction and execution of a high-impact Employee Appreciation Day campaign, delivering a dedicated mini website that made colleague recognition simple, engaging, and visually compelling. The platform featured customizable appreciation designs, highlighted the importance of workplace recognition, and effectively generated new business leads. Alongside the digital experience, I directed a vibrant photoshoot to produce a social media campaign that drove traffic and maximized engagement.

Key Achievements

• Created a digital experience that doubled as a lead-generation tool for new business opportunities.
• Led and art-directed a photoshoot to capture bright, playful visuals for use across social media channels.
• Delivered strong social campaign results: 7k+ reach on LinkedIn, 100+ reactions (39 within first 2 hours), 3 meaningful comment threads, and 11 reposts.