Ameera Group is a global provider of Wealth Preservation and Advisory Services, with their main offices based in London and Dubai. The name Ameera is from Arabic origin, meaning ‘princess, leader or rich woman’. Simple and elegant this logo was inspired by the Arabic typography and middle eastern decorative elements, with the swoosh in the first letter ‘A’ hinting to the shape of an eye with a bold feminine makeup liner. For this company I provided a full Branding Service including Logo Design, Brand Guidelines, a PowerPoint Presentation Template, Stationary and guidance on the look and feel of the website.